TV & Print Ads
(representative of July-December, 2001)

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It's been a real pleasure being able to carry representative television and print advertising aboard these CD-gazettes of The IDEA, thanks to "TV Ad Indx", and we're therefore delighted to hear of their consolidation into a larger entity as "The Agency Source".

Brief History:

The Agency Source (TAS) was established in 1993 to provide information services to the Advertising & Marketing industry.

It is headquartered in New Delhi and is India's largest creative and news monitoring firm. It specialises in monitoring:

- new TV commercials (TV Ad Indx)
- new Press Ads (Press Indx)
- corporate news on TV (News Indx)
- advertising news in press (Agency Village)
- brand impressions on TV for sports events (Event Indx)

It monitors over 40 Indian & pan-Asian TV channels and 69 press publications.

TAS has dedicated satellite signal reception equipment, a video studio with range of U-matic recorders and professional S-VHS equipment.

It offers syndicated & customized information services to advertising agencies, PR firms and marketing clients in close association with producers of TV commercials and media firms.

TAS publishes a biweekly Agency Village Newsletter that keeps professionals abreast of industry developments through email.

Besides these mainline businesses, TAS has vast powerful relational databases of Companies, Brands Ad Agencies, People, TV Commercials, Press Ads, Press News, TV News, Satellite Channels, URLs.... developed over the last 4 years for the purpose of providing an intranet service.

Some of TAS's Clients:
Ambience D'Arcy, American Express, Ammirati Puris Lintas, Apollo Tyres, AT&T, Bates Clarion, Bausch & Lomb, Leo Burnett, Citibank, Coca Cola, Contract, Corporate Voice, Dabur, DCM Daewoo, Dentsu, Dhar & Hoon, Duracell, Electrolux, Enami Group, Enterprise Nexus, Enterprise PR, Essar Cellphone, Equus, Eureka Forbes, Euro RSCG, Everest, FCB Ulka, FS Advertising, G D Confiteria, General Motors, Genesis PR, Gillette, Godfrey Philips, Good Relations, Gujarat Tea, Hewlett Packard, Hero Honda, Herbertsons, HTA, Honda Siel, iB&W, ICICI, IPAN, ISPL, Interact Vision, JK Tyres, Lakme, Levi's, LG Electronics, Liberty Shoes, LML, Maa Bozell, Maadhyam, Madison, Mastercard, McCann Erickson, Microsoft, Modi Revlon, Mount Shivalik, MTV India, Mudra, NASSCOM, Nestle, News Television, NIIT, Ogilvy & Mather, ORG MARG, Oriflame, Panjon, Percept Chuo Senko, Perfetti, Philips Communication, Procter & Gamble, Publicis Zen, Quadra Advisory, Quadrant, Ranbaxy, RK Swamy BBDO, Rediffusion DY&R, Rothmans, Samsung, Saatchi & Saatchi, Seagrams, Siemens, Shaw Wallace, SmithKline Beecham, SSC&B Lintas, Text 100, TBWA Anthem, The Advertising Brief, Trikaya Grey, Triton, , TV 18, TVS Suzuki, Usha International, Vintage Cards, Whirlpool, Whyte & McKay