Over the last several CD-gazettes of The IDEA, we have been privileged to carry a series of TV commercials (TVCs) compiled exclusively for us by the company "TV Ad Indx," as representative of some of the more interesting goings-on that have been going on around the world in this territory, through each of the periods respectively under review.
And we're therefore absolutely delighted to move on with "TV Ad Indx" as they now begin deploying their documentary and data practices over the additional domain of print and press advertising.
TV Ad Indx was established in 1993 to provide advertising and marketing professionals a world-class TV commercials monitoring service. The service covers India, Pan-Asia, China and Indonesia.
The company has additionally been dealing with print-advertising since 2000, and is currently in the process of taking all of it's services online.
Hi-res scans of print-material and U-Matic recordings of TV broadcasts are logged daily for new commercials and advertisements as well as business news, making TV Ad Indx the only "editorial monitoring" service for the electronic and print media in India. Services cover the gamut of ad-hoc requirements of TVCs and print-ads ~ product category reels/CDs, clutter reels/CDs for research, competitive brand review reels/CDs...
The company provides regular updates of all new TV Commercials and Print Advertisements for specific brands or product categories, with subscribers able to schedule receiving these updates "day-after-telecast", every week, month, quarter or year, to keep abreast of competition.
TV Ad Indx also publishes the "Indian Indx", "Satellite Indx" and the "Creative Indx". These are quarterly showreels of new TV commercials (TVCs) released in India, Pan-Asia and Internationally respectively. In 1995 it also launched a business news monitoring service, News Indx, to provide subscribers updates of business news telecast on television.
some print ads of the day:..
TV Ad Indx
G-94 Triveni Commercial Complex
Sheikh Sarai, Phase - I
New Delhi - 110 017
tel: (91-11) 6014000, fax: (91-11) 6014001, 6014702